About Simon Sinek

Simon Sinek is a British-American author and motivational speaker best known for his groundbreaking concept of the "Golden Circle," which emphasizes the importance of understanding the "why" behind organizations and movements. His 2009 TED Talk, "How Great Leaders Inspire Action," has garnered millions of views, propelling the idea of purpose-driven leadership into popular consciousness. Sinek has authored several influential books, including "Start With Why" and "Leaders Eat Last," and continues to inspire individuals and organizations to foster meaningful workplaces and authentic leadership.