The quote "Time is money, but only when you don't have time" by Frenzel highlights the paradoxical relationship between time and money in contexts where urgency is a factor. It suggests that when people are pressed for time—typically in a high-pressure situation—they are more likely to equate time with monetary value. In such scenarios, individuals may feel compelled to spend money to save time, reflecting a desperation to prioritize efficiency over cost. Conversely, when one has plenty of time, the urgency to convert that time into money diminishes, and the inherent value of time can shift away from financial considerations. Essentially, this quote underscores how the perception of time's value changes based on one's circumstances.
Quote By: Frenzel