Any mention of anything in the press, even the most negative, except for an obituary, is an advertisement.
Any mention of anything in the press, even the most negative, except for an obituary, is an advertisement.
This quote suggests that all media coverage, whether positive or negative, serves as a form of advertisement because it draws attention to the subject being covered. The idea is that any mention in the press increases visibility, sparks curiosity, and keeps the subject in public discourse, which can be beneficial in attracting interest or awareness. The only exception noted is an obituary, as it typically marks the end of an individual's or entity's influence and presence, thus posing no future opportunity for taking advantage of the publicity.
Quote By: David Ogilvy
David Ogilvy (1911–1999) was a renowned advertising executive, often referred to as the "Father of Advertising." He founded the global ad agency Ogilvy & Mather and is celebrated for his innovative approach to marketing and branding, advocating for research-driven strategies and the importance of understanding consumer psychology. His influential works, including the book "Confessions of an Advertising Man," continue to shape the advertising industry today.
Bio added on: 2025-03-18 13:45:37